Training Strategic Communications Workshops For Hospital and Clinic Industry

Training Strategic Communications Workshops For Hospital and Clinic Industry

Purpose Training Strategic Communications Workshops For Hospital and Clinic Industry

To provide the participants with theoretical and practical knowledge and ideas on planning and implementing a strategic communications campaign.
* Target Participants
* PR Managers
* Marcom Managers
* Brand Managers

Syllabus Training Strategic Communications Workshops For Hospital and Clinic Industry

Session I: Brand Communications Strategy For Hospital and Clinic Industry
* Brand Concept
* Brand Research
* Brand Identity & Guidelines
* Brand Communications Strategy
* Brand Assessment
* Case Study

Session II: Integrated Marketing Communications Strategy For Hospital and Clinic Industry
* Marketing Communications Concepts
* Marketing Communications Tools
* WHEN to use WHAT, WHERE, HOW, WHY
* Determining Campaign Objectives
* AISAS
* Case Study

Session III: Effective PR Campaign For Hospital and Clinic Industry
* PR Concepts
* Message House
* Objectives & Action Plans
* Media Relations
* Media Monitoring
* Crisis Management
* Case Study

Session IV: Effective ATL Campaign For Hospital and Clinic Industry
* ATL Concepts
* ATL Tools
* Objectives & Action Plans
* Creative Process
* Media Strategy

Case Study
Session V: Effective BTL Campaign For Hospital and Clinic Industry
* BTL Concept
* BTL Tools
* Objective & Action Plans
* Brand Activation Strategy
* Event Strategy
* Case Study

Session VI: Effective Digital Campaign For Hospital and Clinic Industry
* Digital Campaign Concepts
* Digital Campaign Tools
* Objectives & Action Plans
* Social Media Strategy
* Social Listening & Measurement
* Case Study

Session VII: Strategic Planning For Hospital and Clinic Industry
* Strategic Planning Process
* Strategic Communications Proposal
* Group Work
* Group Presentation

Session VIII: Campaign Measurement For Hospital and Clinic Industry
* Output, Outake, Outcome, and Impact
* Campaign Success Measurement
* Group Discussion

Fasilitas Yang Diperoleh

• Lokasi Training di Hotel Bintang 3-5
• Ruang Pelatihan Full AC, Toilet dan Musholla
• Perlengkapan Visual LCD Proyektor, & Whiteboard
• Modul / Handout(Hard Copy & Soft Copy)
• Training Kit (Co-Card, Bolpoin, & Buku Catatan)
• 1x Makan Siang dan 2x Coffee Break (Snack)
  
• Penjemputan Bandara Hotel (Pulang-Pergi selama pelatihan)
• Basement Tempat Parkir Motor dan Mobil yang Aman
• Akses Internet Wireless
• Smoking Area.
• Sertifikat Keikutsertaan Training
• Merchandise menarik dari Duta Pro Training & Consulting
• Konsultasi dengan Instruktur setelah Pelatihan

Biaya Pelatihan